Used to be, self-publishing was known as vanity press. It was the course of last resort for authors who couldn’t get a legitimate house to publish their work. These days, thanks to Web 2.0, self-publishing is the choice of a number of authors who used to call the brand name publishers their home. This article in the NY Times explains why.
When writers ask me about self-publishing, I direct them to Guy Kawasaki’s book APE: Author, Publisher, Entrepreneur. It’s my guide of choice for laying out what you can expect if you go that route. Turns out, Publisher is probably the easiest part of the process, thanks to the multiple avenues for actually getting your manuscript into book form. Author, angst-ridden as it may be, is not far behind in the process. The hardest part, then, is the Entrepreneur end of the deal, and it’s the one that trips up many writers. Being an entrepreneur for your publishing effort calls for marketing savvy that is often beyond the ken of those not actively involved in the world of marketing.
Thus, as part of my working with writers on the Entrepreneur part of their publishing, I’m always on the lookout for information on this rapidly growing field. Today I’m sharing Book Marketing Techniques That Don’t Work Anymore to add to your file folder labeled Publishing Info.
If you want to talk to me about any part of the self-publishing process, here’s the way to contact me: